Cerchiamo quindi di capire cosa in realtà si deve intendere per “Proximity Marketing” e perché una sua visione globale può far nascere una vera e propria disciplina sull'argomento in grado di migliorare l'approccio fra azienda e consumatore.
Il proximity marketing e gli odori. Integrazione di tecniche e strumenti sensoriali per un marketing di prossimità più maturo.
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