Alfredo Martinelli & dintorni

proximity

Introduzione al Proximity Marketing

11 Gennaio 2009 /

Cerchiamo quindi di capire cosa in realtà si deve intendere per “Proximity Marketing” e perché una sua visione globale può far nascere una vera e propria disciplina sull'argomento in grado di migliorare l'approccio fra azienda e consumatore.

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proximity, tecnologia

Come collocare il proximity marketing relativamente al guerrilla ed al viral marketing

15 Marzo 2008 /

Sintetico inquadramento del Marketing di Prossimità in relazione ad altre forme di marketing più consolidate quali il viral (word of mouth) ed il guerrilla marketing

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