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	<title>marketing di prossimità &#8211; Alfredo Martinelli &amp; dintorni</title>
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	<title>marketing di prossimità &#8211; Alfredo Martinelli &amp; dintorni</title>
	<link>https://www.alfredomartinelli.info</link>
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<site xmlns="com-wordpress:feed-additions:1">143782563</site>	<item>
		<title>Prossimità virtuale</title>
		<link>https://www.alfredomartinelli.info/proximity/prossimita-virtuale.html</link>
		
		<dc:creator><![CDATA[Alfredo Martinelli]]></dc:creator>
		<pubDate>Fri, 30 Nov 2012 16:04:48 +0000</pubDate>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[proximity]]></category>
		<category><![CDATA[tecnologia]]></category>
		<category><![CDATA[marketing di prossimità]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[prossimità virtuale]]></category>
		<category><![CDATA[proximity marketing]]></category>
		<guid isPermaLink="false">http://www.alfredomartinelli.info/?p=815</guid>

					<description><![CDATA[Esistono applicazioni in grado farci sapere di tempo reale quando amici e connessioni dei social network sono nelle vicinanze. Altre che aiutano a scoprire se in nostra prossimità vii sono persone con interessi o conoscenti in comune.]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">815</post-id>	</item>
		<item>
		<title>internet of things o internet delle cose</title>
		<link>https://www.alfredomartinelli.info/proximity/internet-of-things-o-internet-delle-cose.html</link>
					<comments>https://www.alfredomartinelli.info/proximity/internet-of-things-o-internet-delle-cose.html#comments</comments>
		
		<dc:creator><![CDATA[Alfredo Martinelli]]></dc:creator>
		<pubDate>Sat, 29 Sep 2012 13:34:31 +0000</pubDate>
				<category><![CDATA[proximity]]></category>
		<category><![CDATA[tecnologia]]></category>
		<category><![CDATA[internet delle cose]]></category>
		<category><![CDATA[internet of things]]></category>
		<category><![CDATA[marketing di prossimità]]></category>
		<category><![CDATA[Near Field Communication]]></category>
		<category><![CDATA[nfc]]></category>
		<category><![CDATA[proximity marketing]]></category>
		<category><![CDATA[rfid]]></category>
		<guid isPermaLink="false">http://www.alfredomartinelli.info/?p=738</guid>

					<description><![CDATA[Di qui a qualche anno la moderna tecnologia avrà creato una mappa elettronica del mondo reale ed avrà messo in comunicazione fra loro milioni di oggetti in grado di inviarci informazioni.]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">738</post-id>	</item>
		<item>
		<title>Pannelli pubblicitari con riconoscimento facciale</title>
		<link>https://www.alfredomartinelli.info/proximity/pannelli-pubblicitari-con-riconoscimento-facciale.html</link>
					<comments>https://www.alfredomartinelli.info/proximity/pannelli-pubblicitari-con-riconoscimento-facciale.html#comments</comments>
		
		<dc:creator><![CDATA[Alfredo Martinelli]]></dc:creator>
		<pubDate>Mon, 26 Jul 2010 15:34:29 +0000</pubDate>
				<category><![CDATA[proximity]]></category>
		<category><![CDATA[tecnologia]]></category>
		<category><![CDATA[digital billboard]]></category>
		<category><![CDATA[facial recognition technology]]></category>
		<category><![CDATA[interactive touch screen display. digital signage]]></category>
		<category><![CDATA[marketing di prossimità]]></category>
		<category><![CDATA[proximity marketing]]></category>
		<guid isPermaLink="false">http://www.alfredomartinelli.info/?p=317</guid>

					<description><![CDATA[Immaginiamo di passeggiare in un luogo pubblico di quelli che ti portano a stare a stretto contatto con negozi o locali di ristorazione.
Una videocamera ad alta risoluzione ci individua e scansiona non solo il nostro viso per capire il sesso e l'età, ma anche il nostro corpo per vedere come siamo vestiti e da lì dedurre il nostro status sociale]]></description>
		
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			<slash:comments>8</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">317</post-id>	</item>
		<item>
		<title>Il Criterio dell&#8217;adesione semplificata</title>
		<link>https://www.alfredomartinelli.info/proximity/criterio-adesione-semplificata.html</link>
					<comments>https://www.alfredomartinelli.info/proximity/criterio-adesione-semplificata.html#comments</comments>
		
		<dc:creator><![CDATA[Alfredo Martinelli]]></dc:creator>
		<pubDate>Sat, 07 Nov 2009 20:20:04 +0000</pubDate>
				<category><![CDATA[proximity]]></category>
		<category><![CDATA[tecnologia]]></category>
		<category><![CDATA[Bluetooth]]></category>
		<category><![CDATA[Bluetooth Advertising]]></category>
		<category><![CDATA[Bluetooth marketing]]></category>
		<category><![CDATA[marketing di prossimità]]></category>
		<category><![CDATA[Marketing Prossimità]]></category>
		<category><![CDATA[proximity marketing]]></category>
		<category><![CDATA[qr code]]></category>
		<guid isPermaLink="false">http://www.alfredomartinelli.info/?p=267</guid>

					<description><![CDATA[Per agevolare l'adesione di un individuo ad una campagna di proximity marketing basata sul principio del vantaggio percepito, è necessario che l'azione di adesione comporti un numero minimo di passaggi da svolgersi nell'immediatezza del tempo e dello spazio.]]></description>
		
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			<slash:comments>2</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">267</post-id>	</item>
		<item>
		<title>Digital Signage e Proximity Marketing</title>
		<link>https://www.alfredomartinelli.info/proximity/digital-signage-e-proximity-marketing.html</link>
					<comments>https://www.alfredomartinelli.info/proximity/digital-signage-e-proximity-marketing.html#comments</comments>
		
		<dc:creator><![CDATA[Alfredo Martinelli]]></dc:creator>
		<pubDate>Tue, 27 Oct 2009 17:59:27 +0000</pubDate>
				<category><![CDATA[proximity]]></category>
		<category><![CDATA[tecnologia]]></category>
		<category><![CDATA[digital signage]]></category>
		<category><![CDATA[interactive touch screen display. digital signage]]></category>
		<category><![CDATA[marketing di prossimità]]></category>
		<category><![CDATA[proximity marketing]]></category>
		<guid isPermaLink="false">http://www.alfredomartinelli.info/?p=256</guid>

					<description><![CDATA[Ultimamente il Digital Signage è divenuto molto popolare, quasi di moda come termine. Dopotutto gli inglesismi danno a tutto ciò che si pronuncia un suono molto “Business” e ben sapendo che spesso è “l'abito a fare il monaco” potrete ben immaginare come tale termine sia entrato subito nei titoli di articoli, dibattiti e listini prezzi di società.]]></description>
		
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			<slash:comments>2</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">256</post-id>	</item>
		<item>
		<title>Pro e contro degli odori come strumenti di proximity marketing</title>
		<link>https://www.alfredomartinelli.info/proximity/pro-e-contro-degli-odori-come-strumenti-di-proximity-marketing.html</link>
		
		<dc:creator><![CDATA[Alfredo Martinelli]]></dc:creator>
		<pubDate>Wed, 21 Oct 2009 15:49:42 +0000</pubDate>
				<category><![CDATA[proximity]]></category>
		<category><![CDATA[tecnologia]]></category>
		<category><![CDATA[aromi]]></category>
		<category><![CDATA[marketing di prossimità]]></category>
		<category><![CDATA[marketing olfattivo]]></category>
		<category><![CDATA[Marketing Prossimità]]></category>
		<category><![CDATA[odori]]></category>
		<category><![CDATA[odori e profumi]]></category>
		<guid isPermaLink="false">http://www.alfredomartinelli.info/?p=244</guid>

					<description><![CDATA[Gli aromi eccitano i ricordi. I ricordi le emozioni. Le emozioni l'amore. L'umore detta la reazione (cit. da ScientAir). Il messaggio olfattivo è il più potente, perché lavora su un canale di comunicazione non saturo di messaggi ridonanti come invece può essere il canale visivo, usato da molte applicazioni di tipo DigitalSignage oggi tanto di moda]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">244</post-id>	</item>
		<item>
		<title>L&#8217;importanza del Proximity Marketing</title>
		<link>https://www.alfredomartinelli.info/proximity/limportanza-del-proximity-marketing.html</link>
					<comments>https://www.alfredomartinelli.info/proximity/limportanza-del-proximity-marketing.html#comments</comments>
		
		<dc:creator><![CDATA[Alfredo Martinelli]]></dc:creator>
		<pubDate>Fri, 16 Oct 2009 16:16:36 +0000</pubDate>
				<category><![CDATA[proximity]]></category>
		<category><![CDATA[marketing di prossimità]]></category>
		<category><![CDATA[proximity marketing]]></category>
		<guid isPermaLink="false">http://www.alfredomartinelli.info/?p=236</guid>

					<description><![CDATA[l'evoluzione del costumi e delle pratiche di vita quotidiana porta sempre più spesso a vivere fuori casa in luoghi fortemente frequentati in cui il contatto fra chi offre e chi compra è sempre più diretto e personalizzabile.]]></description>
		
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			<slash:comments>3</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">236</post-id>	</item>
		<item>
		<title>aggiornato documento open pdf proximity marketing</title>
		<link>https://www.alfredomartinelli.info/proximity/aggiornato-documento-open-pdf-proximity-marketing.html</link>
		
		<dc:creator><![CDATA[Alfredo Martinelli]]></dc:creator>
		<pubDate>Mon, 21 Sep 2009 16:06:31 +0000</pubDate>
				<category><![CDATA[proximity]]></category>
		<category><![CDATA[tecnologia]]></category>
		<category><![CDATA[Definizione Marketing prossimità]]></category>
		<category><![CDATA[libri proximity marketing]]></category>
		<category><![CDATA[libro]]></category>
		<category><![CDATA[libro proximity marketing]]></category>
		<category><![CDATA[marketing di prossimità]]></category>
		<category><![CDATA[proximity marketing]]></category>
		<guid isPermaLink="false">http://www.alfredomartinelli.info/?p=215</guid>

					<description><![CDATA[disponibile per il download l'ultima versione del progetto che raccoglie tutti gli articoli da me scritti sul Proximity Marketing]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">215</post-id>	</item>
		<item>
		<title>Gli strumenti del Proximity Marketing</title>
		<link>https://www.alfredomartinelli.info/proximity/strumenti-del-proximity-marketing.html</link>
					<comments>https://www.alfredomartinelli.info/proximity/strumenti-del-proximity-marketing.html#comments</comments>
		
		<dc:creator><![CDATA[Alfredo Martinelli]]></dc:creator>
		<pubDate>Wed, 16 Sep 2009 13:17:13 +0000</pubDate>
				<category><![CDATA[proximity]]></category>
		<category><![CDATA[aromi]]></category>
		<category><![CDATA[Bluetooth]]></category>
		<category><![CDATA[marketing di prossimità]]></category>
		<category><![CDATA[musiche]]></category>
		<category><![CDATA[odori e profumi]]></category>
		<category><![CDATA[qr code]]></category>
		<category><![CDATA[rf id]]></category>
		<category><![CDATA[suoni colori video]]></category>
		<category><![CDATA[touch screen]]></category>
		<guid isPermaLink="false">http://www.alfredomartinelli.info/?p=209</guid>

					<description><![CDATA[La lista organizzata degli strumenti di Proximity Marketing]]></description>
		
					<wfw:commentRss>https://www.alfredomartinelli.info/proximity/strumenti-del-proximity-marketing.html/feed</wfw:commentRss>
			<slash:comments>1</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">209</post-id>	</item>
		<item>
		<title>Introduzione al Proximity Marketing</title>
		<link>https://www.alfredomartinelli.info/proximity/introduzione-al-proximity-marketing.html</link>
					<comments>https://www.alfredomartinelli.info/proximity/introduzione-al-proximity-marketing.html#comments</comments>
		
		<dc:creator><![CDATA[Alfredo Martinelli]]></dc:creator>
		<pubDate>Sun, 11 Jan 2009 14:53:45 +0000</pubDate>
				<category><![CDATA[proximity]]></category>
		<category><![CDATA[articoli proximity marketing]]></category>
		<category><![CDATA[Bluetooth Advertising]]></category>
		<category><![CDATA[Bluetooth marketing]]></category>
		<category><![CDATA[Bluetooth strumento comunicazione]]></category>
		<category><![CDATA[Definizione Marketing prossimità]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[interactive touch screen display. digital signage]]></category>
		<category><![CDATA[libri proximity marketing]]></category>
		<category><![CDATA[libro]]></category>
		<category><![CDATA[libro proximity marketing]]></category>
		<category><![CDATA[marketing di prossimità]]></category>
		<category><![CDATA[marketing esperenziale]]></category>
		<category><![CDATA[marketing esperienziale]]></category>
		<category><![CDATA[marketing olfattivo]]></category>
		<category><![CDATA[Marketing Prossimità]]></category>
		<category><![CDATA[marketing sonoro]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[odori]]></category>
		<category><![CDATA[odori e profumi]]></category>
		<category><![CDATA[profumi]]></category>
		<category><![CDATA[proximity marketing]]></category>
		<category><![CDATA[proximity mobile]]></category>
		<category><![CDATA[touch screen]]></category>
		<guid isPermaLink="false">http://www.alfredomartinelli.info/?p=187</guid>

					<description><![CDATA[Cerchiamo quindi di capire cosa in realtà si deve intendere per “Proximity Marketing” e perché una sua visione globale può far nascere una vera e propria disciplina sull'argomento in grado di migliorare l'approccio fra azienda e consumatore.]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">187</post-id>	</item>
		<item>
		<title>Odori e profumi come strumenti di proximity marketing</title>
		<link>https://www.alfredomartinelli.info/proximity/odori-e-profumi-come-strumenti-di-proximity-marketing.html</link>
					<comments>https://www.alfredomartinelli.info/proximity/odori-e-profumi-come-strumenti-di-proximity-marketing.html#comments</comments>
		
		<dc:creator><![CDATA[Alfredo Martinelli]]></dc:creator>
		<pubDate>Fri, 25 Apr 2008 15:08:22 +0000</pubDate>
				<category><![CDATA[proximity]]></category>
		<category><![CDATA[tecnologia]]></category>
		<category><![CDATA[marketing di prossimità]]></category>
		<category><![CDATA[odori]]></category>
		<category><![CDATA[odori e profumi]]></category>
		<category><![CDATA[profumi]]></category>
		<category><![CDATA[proximity marketing]]></category>
		<guid isPermaLink="false">http://www.alfredomartinelli.info/?p=150</guid>

					<description><![CDATA[Il proximity marketing e gli odori. Integrazione di tecniche e strumenti sensoriali per un marketing di prossimità più maturo.]]></description>
		
					<wfw:commentRss>https://www.alfredomartinelli.info/proximity/odori-e-profumi-come-strumenti-di-proximity-marketing.html/feed</wfw:commentRss>
			<slash:comments>1</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">150</post-id>	</item>
		<item>
		<title>Come collocare il proximity marketing relativamente al guerrilla ed al viral marketing</title>
		<link>https://www.alfredomartinelli.info/proximity/come-collocare-il-proximity-marketing-relativamente-al-guerrilla-ed-al-viral-marketing.html</link>
		
		<dc:creator><![CDATA[Alfredo Martinelli]]></dc:creator>
		<pubDate>Sat, 15 Mar 2008 14:26:05 +0000</pubDate>
				<category><![CDATA[proximity]]></category>
		<category><![CDATA[tecnologia]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[marketing di prossimità]]></category>
		<category><![CDATA[proximity marketing]]></category>
		<guid isPermaLink="false">http://www.alfredomartinelli.info/?p=138</guid>

					<description><![CDATA[Sintetico inquadramento del Marketing di Prossimità in relazione ad altre forme di marketing più consolidate quali il viral (word of mouth) ed il guerrilla marketing]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">138</post-id>	</item>
		<item>
		<title>La vetrina interattiva touch screen</title>
		<link>https://www.alfredomartinelli.info/proximity/la-vetrina-interattiva-touch-screen.html</link>
		
		<dc:creator><![CDATA[Alfredo Martinelli]]></dc:creator>
		<pubDate>Thu, 10 Jan 2008 13:43:04 +0000</pubDate>
				<category><![CDATA[proximity]]></category>
		<category><![CDATA[tecnologia]]></category>
		<category><![CDATA[interactive touch screen display. digital signage]]></category>
		<category><![CDATA[marketing di prossimità]]></category>
		<category><![CDATA[proximity marketing]]></category>
		<category><![CDATA[touch screen]]></category>
		<guid isPermaLink="false">http://www.alfredomartinelli.info/?p=129</guid>

					<description><![CDATA[Fra gli strumento di digital proximity marketing si è affacciata da tempo la vetrina interattiva touch screen]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">129</post-id>	</item>
		<item>
		<title>focus mobile marketing SMS MMS ed LBS</title>
		<link>https://www.alfredomartinelli.info/proximity/focus-mobile-marketing-sms-mms-ed-lbs.html</link>
		
		<dc:creator><![CDATA[Alfredo Martinelli]]></dc:creator>
		<pubDate>Thu, 22 Nov 2007 13:15:11 +0000</pubDate>
				<category><![CDATA[proximity]]></category>
		<category><![CDATA[tecnologia]]></category>
		<category><![CDATA[Bluetooth Advertising]]></category>
		<category><![CDATA[Bluetooth marketing]]></category>
		<category><![CDATA[LBA]]></category>
		<category><![CDATA[Location Based Advertising]]></category>
		<category><![CDATA[Location Based Services]]></category>
		<category><![CDATA[marketing di prossimità]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[proximity marketing]]></category>
		<category><![CDATA[proximity mobile]]></category>
		<guid isPermaLink="false">http://www.alfredomartinelli.info/?p=120</guid>

					<description><![CDATA[Il mobile marketing tradizionale ci ha abituati all'uso di strumenti quali SMS ed MMS. Oggi però vi sono nuove tecniche e metodi che possono essere usati per campagne di mobile marketing a distanza.]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">120</post-id>	</item>
		<item>
		<title>Bluetooth Mobile Marketing visto con gli occhi del Politecnico di Milano</title>
		<link>https://www.alfredomartinelli.info/proximity/bluetooth-mobile-marketing-visto-con-gli-occhi-del-politecnico-di-milano.html</link>
		
		<dc:creator><![CDATA[Alfredo Martinelli]]></dc:creator>
		<pubDate>Mon, 19 Nov 2007 13:11:01 +0000</pubDate>
				<category><![CDATA[proximity]]></category>
		<category><![CDATA[tecnologia]]></category>
		<category><![CDATA[Bluetooth Advertising]]></category>
		<category><![CDATA[Bluetooth marketing]]></category>
		<category><![CDATA[marketing di prossimità]]></category>
		<category><![CDATA[proximity marketing]]></category>
		<category><![CDATA[proximity mobile]]></category>
		<guid isPermaLink="false">http://www.alfredomartinelli.info/?p=117</guid>

					<description><![CDATA[Il rapporto dell'Osservatorio sul Mobile marketing 2007 parla anche del Bluetooth mobile marketing e advertising.]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">117</post-id>	</item>
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