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	<title>Bluetooth &#8211; Alfredo Martinelli &amp; dintorni</title>
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	<description>sperimentazioni tra scrittura e altre forme d&#039;espressione</description>
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	<title>Bluetooth &#8211; Alfredo Martinelli &amp; dintorni</title>
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		<title>Analisi cause fallimento bluetooth advertising</title>
		<link>https://www.alfredomartinelli.info/proximity/analisi-cause-fallimento-bluetooth-advertising.html</link>
		
		<dc:creator><![CDATA[Alfredo Martinelli]]></dc:creator>
		<pubDate>Sat, 06 Oct 2012 16:16:11 +0000</pubDate>
				<category><![CDATA[proximity]]></category>
		<category><![CDATA[tecnologia]]></category>
		<category><![CDATA[Bluetooth]]></category>
		<category><![CDATA[Bluetooth Advertising]]></category>
		<category><![CDATA[Il Marketing di Prossimità non è spam]]></category>
		<category><![CDATA[principio del vantaggio]]></category>
		<guid isPermaLink="false">http://www.alfredomartinelli.info/?p=745</guid>

					<description><![CDATA[Probabilmente i peggiori detrattori del Bluetooth advertising sono stati proprio coloro che avrebbero dovuto promuoverlo offrendolo come servizio innovativo. Ho visto campagne di comunicazione condotte malissimo, senza alcun criterio basato sulla corretta coniugazione fra marketing e nuova tecnologia]]></description>
		
		
		
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		<item>
		<title>Il Criterio dell&#8217;adesione semplificata</title>
		<link>https://www.alfredomartinelli.info/proximity/criterio-adesione-semplificata.html</link>
					<comments>https://www.alfredomartinelli.info/proximity/criterio-adesione-semplificata.html#comments</comments>
		
		<dc:creator><![CDATA[Alfredo Martinelli]]></dc:creator>
		<pubDate>Sat, 07 Nov 2009 20:20:04 +0000</pubDate>
				<category><![CDATA[proximity]]></category>
		<category><![CDATA[tecnologia]]></category>
		<category><![CDATA[Bluetooth]]></category>
		<category><![CDATA[Bluetooth Advertising]]></category>
		<category><![CDATA[Bluetooth marketing]]></category>
		<category><![CDATA[marketing di prossimità]]></category>
		<category><![CDATA[Marketing Prossimità]]></category>
		<category><![CDATA[proximity marketing]]></category>
		<category><![CDATA[qr code]]></category>
		<guid isPermaLink="false">http://www.alfredomartinelli.info/?p=267</guid>

					<description><![CDATA[Per agevolare l'adesione di un individuo ad una campagna di proximity marketing basata sul principio del vantaggio percepito, è necessario che l'azione di adesione comporti un numero minimo di passaggi da svolgersi nell'immediatezza del tempo e dello spazio.]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">267</post-id>	</item>
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		<title>Strumenti tecnologici di Proximity Marketing che necessitano di terminale</title>
		<link>https://www.alfredomartinelli.info/proximity/strumenti-tecnologici-di-proximity-marketing-che-necessitano-di-terminale.html</link>
		
		<dc:creator><![CDATA[Alfredo Martinelli]]></dc:creator>
		<pubDate>Sun, 04 Oct 2009 18:05:54 +0000</pubDate>
				<category><![CDATA[proximity]]></category>
		<category><![CDATA[tecnologia]]></category>
		<category><![CDATA[Bluetooth]]></category>
		<category><![CDATA[Bluetooth marketing]]></category>
		<category><![CDATA[qr code]]></category>
		<category><![CDATA[rf id]]></category>
		<guid isPermaLink="false">http://www.alfredomartinelli.info/?p=220</guid>

					<description><![CDATA[Qualche giorno fa ho pubblicato un articolo in cui ho descritto in modo sommario gli strumenti che possono considerarsi al servizio del Marketing di Prossimità, suddividendoli per categorie.

Adesso voglio cominciare a descrivere e soprattutto spiegare il perché di questa suddivisione, partendo dagli strumenti tecnologici su cui più di altri ho avuto domande.]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">220</post-id>	</item>
		<item>
		<title>Gli strumenti del Proximity Marketing</title>
		<link>https://www.alfredomartinelli.info/proximity/strumenti-del-proximity-marketing.html</link>
					<comments>https://www.alfredomartinelli.info/proximity/strumenti-del-proximity-marketing.html#comments</comments>
		
		<dc:creator><![CDATA[Alfredo Martinelli]]></dc:creator>
		<pubDate>Wed, 16 Sep 2009 13:17:13 +0000</pubDate>
				<category><![CDATA[proximity]]></category>
		<category><![CDATA[aromi]]></category>
		<category><![CDATA[Bluetooth]]></category>
		<category><![CDATA[marketing di prossimità]]></category>
		<category><![CDATA[musiche]]></category>
		<category><![CDATA[odori e profumi]]></category>
		<category><![CDATA[qr code]]></category>
		<category><![CDATA[rf id]]></category>
		<category><![CDATA[suoni colori video]]></category>
		<category><![CDATA[touch screen]]></category>
		<guid isPermaLink="false">http://www.alfredomartinelli.info/?p=209</guid>

					<description><![CDATA[La lista organizzata degli strumenti di Proximity Marketing]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">209</post-id>	</item>
		<item>
		<title>Charming Burka e Bluetooth</title>
		<link>https://www.alfredomartinelli.info/proximity/charming-burka-e-bluetooth.html</link>
		
		<dc:creator><![CDATA[Alfredo Martinelli]]></dc:creator>
		<pubDate>Thu, 14 Feb 2008 13:58:30 +0000</pubDate>
				<category><![CDATA[proximity]]></category>
		<category><![CDATA[tecnologia]]></category>
		<category><![CDATA[Bluetooth]]></category>
		<category><![CDATA[Charming Burka]]></category>
		<guid isPermaLink="false">http://www.alfredomartinelli.info/?p=134</guid>

					<description><![CDATA[Farsi vedere oltre il burka grazie alla tecnologia wireless]]></description>
		
		
		
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